An independent
design company

The digitalization of our society has only just begun. Driven by purpose, future resilience and vision we help you innovate in your field.

What is design to us?

We believe design uncovers solutions to the problems we face. We use design to build services that are resilient in culturally, strategically and technologically fast paced worlds. Innovation, like the problems we face, has never been one sided.

Our approach to innovation design stems not only from our knowledge of technology, but from the messy realities of working with real people in complex organisations. That is why co-creation is at the heart of our design process—only by collaborating can we make meaningful solutions.

Who we are.

Ocean is home to researchers, strategists, business developers, service designers, visual and interaction designers and developers because we understand that only a holistic approach can deliver the outstanding results our clients have grown to expect.

We were formerly called Ocean Observations

“I’ve worked with many agencies but never an agency that constantly exceeds my expectations and the value they’ve added is immeasurable.”

Rebecca Joslin,

Head Global Customer Engagement Strategy, Shire

Demanding better design.

We’ve been guiding people like yourself through the front lines of digital innovation since the internet was a baby. From our work in the early 2000s on mobile experiences we have always gone deep. We made our own insights to deliver unique and bespoke services, with just enough digital to delight users and meet our clients needs.

As pioneers in the digital service age we have learned a lot about getting it right along the way, and the cost of getting it wrong. That’s why we’re proud to be a member of Time Well Spent and our company is B-Corp certified, a strength we bring to all our clients through our diligence to good work.

How we create change.

With a tailored set of design activities, we make sure to find the right fit for your company's needs. Our process is inclusive and iterative, designed with user needs at heart to maintain a razor-sharp focus on solving the most relevant challenges in the most meaningful ways. We are with you all the way from ideation to realisation, including strategy and business design.

  • Design research
  • Interviewing
  • Trend work
  • User journey mapping
  • Workshop facilitation
  • Concept ideation
  • Design strategy
  • Facilitate co-creation
  • Business modelling
  • Branding
Design & development
  • UX & interaction design
  • Visual design
  • Brand design
  • Web & application prototypes
  • Digital product & service development
Launch & beyond
  • Organizational design
  • Digital maintenance
  • Product and service iterations
  • Launch communications
  • Skills training

Big and small, we’re proud to work with the best in their field.

Healthier futures
  • AbbVie
  • Bristol-Myers Squibb
  • Cambio
  • ExperioLab
  • Health Solutions
  • Karolinska Institutet
  • Sanofi
  • Shire
Better society
  • 1Charity
  • Axfoundation
  • EF
  • Gapminder
  • Regeringskansliet
  • Stockholms läns landsting
Smarter business
  • Limeblue
  • Monki
  • QuizRR
  • Svenska Retursystem
Thoughtful tech
  • ABB
  • Aditro
  • Coupa
  • Electrolux
  • Spotify
  • Tobii
  • Ericsson
  • Fujitsu
  • KDDI
  • Samsung
  • Skype
  • TeliaSonera
  • Vodafone