An independent
design company

Ocean helped innovate the digital field for 20 years – through design doing driven by purpose.

Changing times! Update on Ocean

Ocean's journey is taking a new chapter as our sister company Elsa Science needs our competence in healthcare and service design – that is right, we have moved to a product company!

It has been a ride, a 20 year ride, and we love having worked with you all in our history of design doing. From the early days to today's digital design, our core has always centered around human behavior and insights. We are proud of what we have achieved together, we are curious and excited about what the future holds. See you out there!

What was Ocean?

Ocean (also known as Ocean Observations) worked in the core design and digital for 20 years. From our work in the early 2000s on mobile experiences to today’s idea of services we always went deep. We made our own insights to deliver unique and bespoke solutions that catered to an actual need.

By combining the thinking with the doing, we could guide our way through the tricky process of innovation and creation – to make products that were loved and used with really awesome UX.

“I’ve worked with many agencies but never an agency that constantly exceeds my expectations and the value they’ve added is immeasurable.”

Rebecca Joslin,

Head Global Customer Engagement Strategy, Shire

Demanding better design, for a better society.

As pioneers in the digital service age we learned a lot about getting it right along the way, and the cost of getting it wrong. That’s why we were a proud member of Time Well Spent and the first Swedish company to become B-Corp certified (!).

Who we were.

Ocean was home to researchers, strategists, business developers, service designers, visual and interaction designers and developers – because we understood that only a holistic approach can deliver.

  • Design research
  • Interviewing
  • Trend work
  • User journey mapping
  • Workshop facilitation
  • Concept ideation
  • Design strategy
  • Facilitate co-creation
  • Business modelling
  • Branding
Design & development
  • UX & interaction design
  • Visual design
  • Brand design
  • Web & application prototypes
  • Product & service development
Launch & beyond
  • Organizational skills
  • Digital maintenance
  • Product and service iterations
  • Launch communications
  • Handover & training

Big and small, we’re proud to have worked with the best in their field.

Healthier futures
  • AbbVie
  • Bristol-Myers Squibb
  • Cambio
  • ExperioLab
  • Health Solutions
  • Karolinska Institutet
  • Sanofi
  • Shire
Better society
  • 1Charity
  • Axfoundation
  • EF
  • Gapminder
  • Regeringskansliet
  • Stockholms läns landsting
Smarter business
  • Limeblue
  • Monki
  • QuizRR
  • Svenska Retursystem
Thoughtful tech
  • ABB
  • Aditro
  • Coupa
  • Electrolux
  • Spotify
  • Tobii
  • Ericsson
  • Fujitsu
  • KDDI
  • Samsung
  • Skype
  • TeliaSonera
  • Vodafone