We helped Gapminder to improve Dollar Street — a platform that enables people to explore the world based on facts — and no longer rely on assumptions.
Gapminder is an independent Swedish foundation that fights misconceptions about global development with a fact-based worldview. Dollar Street enables the user to explore the world through a cross section of income levels, using photos as data. Our design team helped Gapminder to improve the user experience in Dollar Street by re-designing the navigation and user flow based on users’ needs and behaviors, to make the experience of navigating and exploring the content more intriguing yet effortless.
“People in other cultures are often portrayed as scary or exotic. This has to change. We want to show how people really live. Dollar Street lets you visit many, many homes all over the world. Without travelling.”
Co-founder of the Gapminder Foundation
