Designing a global strategy to guide UX

Through co-creation we helped Electrolux define their global UI strategy — keeping the customer experience at heart.

With design methodology and co-creation as our force, Ocean facilitated the global UX team at Electrolux to outline their global UI strategy. Our team supported Electrolux to align around a common vision, grounded in the user perspective, to strengthen and unify the global design work. Ocean supported the team to manifest their UX philosophy and guidelines, to lead the path ahead when creating great customer experiences for the future home.