Exploring the citizen perspective on digital transformation

How design research provides insights that help to guide national strategies.

The Swedish government is actively working towards strengthening our digital society and enable citizens to take active part in the digital transformation. Ocean supported the advisory committee on digitization to gather insights on citizens’ digital competences, to inform and guide national strategies.

Through in-depth interviews our teams researched people's, motivations, behaviors and attitudes towards digitization in their day-to-day life, and gathered our insights in an experience map. The visualization provides an accessible overview of digital competence in Sweden today and shows synergies between people’s competence, motivation, attitudes and behaviors in different life situations. The map was published in the report Gör Sverige i framtiden, Delbetänkande av Digitaliseringskommissionen, 2015.