Taking the human perspective on digital transformation

The Swedish government is actively working towards strengthening our society as a digital nation, and enable citizens to take active part in the digital transformation.

As part of a larger study, Ocean was hired to do qualitative research on citizens’ competencies, behaviours and attitudes towards digitization, and visualize insights to inform national strategies. The result is an experience map that provides an accessible overview of citizens’ digital competences in Sweden today, and that shows synergies between competence, motivation, attitudes and behaviours in different life situations.